Situational Analysis The National Organic Product

I. Situational Analysis a. Company/Organization Mission: To provide customers with healthy, and nutritional Apples. Our product is organically grown in North Carolina, and it is distributed throughout the country providing consumers with fresh high quality Organic Apples. The sweet and refreshing taste is especially alluring during the summer, and it is a cost efficient dessert that everyone can enjoy. b. Environmental Scanning: ïÆ'Ëœ Social/Cultural Trends: †¢ Environmental concern has spread throughout the world especially here in the United States. Over the last decade, everyone has taken an interest on Eco-friendly products, and have become more conscious of the products they buy if harmful towards the environment. Also, there is an increase concern about food safety and quality. Consumers want healthier food, preferably organically grown, instead of having chemicals that can be harmful and unnecessary. ïÆ'Ëœ Political/Legal: †¢ The National Organic Product (NOP) is in charge of regulating and developing standards for organic products within the United States Department of Agriculture (USDA). They make sure products that have an organic label come from a certified state or private agency approved by the USDA, and for organic products to meet national standards. ïÆ'Ëœ Technology: †¢ For fertilization and yield, a Roller Crimpler can be used to speed the natural decomposition process without the use of chemicals. Also, Hoop houses can be used to protect the crops fromShow MoreRelatedThe Appraisal Of Whole Foods993 Words   |  4 PagesCompetitive Asset Analysis The appraisal of Whole Foods Markets competitive resources and capabilities yields a clear explanation as to why their currently known as the industry leader of organic foods sales. 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